Glossary

Plain-English definitions of the terms behind customer lifecycle intelligence for ecommerce brands.

Customer lifecycle intelligence

Customer lifecycle intelligence is a layer that tracks shopper behavior, scores buying intent, and assigns each shopper a lifecycle stage so a brand can act on where each shopper actually is in their journey.

Intent scoring

Intent scoring is the practice of assigning each shopper a numeric score that reflects how likely they are to buy, based on behavioral signals like product views, repeat visits, and cart or checkout activity.

Identity resolution

Identity resolution is the process of connecting an anonymous website visitor to a known profile, such as an email or existing customer record, so a brand can recognize and follow up with that shopper.

First-party identity resolution

First-party identity resolution is identity resolution that relies on a brand’s own data and signals, such as its cookies, email engagement, and customer records, rather than third-party data brokers.