Customer story

How NUNUNU finally understood where each customer was in their journey and made every message count

The challenge

NUNUNU carries baby, kids, women's, men's, sale, and seasonal collections. Each one attracts a different type of buyer at a completely different stage of their journey. A first-time parent shopping newborn gear needs a different conversation than a loyal customer returning for women's. Without knowing what each person had looked at, what pulled them in, or how close they were to buying, every campaign went out blind. The same message was going to everyone, and most of it was missing.

“We were struggling to understand how our shoppers were moving along the customer lifecycle journey between baby, kids, sale, and seasonal collections. We noticed not every customer needed the same message. Arnio helped us understand journey stage and gave our lifecycle team the clarity to understand how we should be positioning our offers.”