Customer story

How Infiniteform used buyer signals to sharpen their targeting, fix their website, and reach the people who were actually ready

The challenge

Infiniteform had shoppers browsing accessories, performance tees, and shorts, but no way to tell who was a serious buyer and who was just passing through. Every person on the site looked the same in their analytics. Without knowing what products were holding attention, where people were dropping off, or which segments were showing real buying signals, their outreach and website were both built on assumptions. Arnio gave them visibility into actual shopper behavior, not just pageviews but intent. They could see which products resonated, where the drop-off happened, and which shoppers were showing the kind of engagement that precedes a purchase. That insight changed how they thought about their website and how they positioned their offer to different audiences.

“We had shoppers browsing accessories, performance tees, and shorts, but it was hard to tell who was just looking versus who was ready to buy. Arnio helped us see how people were engaging with the site, spot where they were dropping off, and identify which ones were showing real buying intent. That gave us the clarity to improve our website and make sure we were speaking to the right people.”