Customer story

How Parch captured sober-curious shoppers before the moment passed

The challenge

Parch sells to people who are genuinely reconsidering their relationship with alcohol. That kind of decision rarely happens in a single visit. Shoppers come back to browse flavors, read about adaptogens, compare the Mix Pack against individual SKUs, and leave without buying. Sometimes two or three times before they commit. Without knowing who had been to the site before, which product had their attention, or how deep into the consideration phase they were, Parch had no way to reach back at the right moment with the right message. Every potential customer who left was just gone. And with only four SKUs, losing a high-intent browser is a much bigger miss than it would be for a brand with a wider catalog to retarget against.

“Our shoppers aren't impulse buyers. They're thinking carefully about what they put in their bodies. Arnio helped us understand who had already decided they wanted Parch and just needed the right nudge, and that changed everything about how we followed up.”